Web Analysis & Tracking

Analytics and web tracking are mandatory for the success of any website. The numbers provide important insights into the performance and the change in user behavior.

• Analytics allow you to understand visitor behavior, identify their preferences, and adjust your website accordingly.
• Web tracking allows you to evaluate the effectiveness of your marketing efforts to make the best use of budgets and resources.
• Continuous analysis and tracking will help to identify weak points of your website, perform SEO optimization and increase the success of your website in the long term.
• Web tracking and analysis can be used to assess search engine algorithm changes.

Companies that use comprehensive web tracking in the Organic Search channel benefit from the following advantages:

• Data-based decisions: Comprehensive web tracking provides companies with valuable data to make data-driven SEO decisions and continuously optimize their strategies.
• Targeted optimization: With the data collected, companies can identify weaknesses in organic search and make targeted optimizations to increase their visibility, rankings and organic traffic.
• ROI measurement: By tracking conversions, sales and other relevant metrics, companies can measure the return on investment (ROI) of their SEO activities in the organic search channel and evaluate the success of their measures.

Web analytics and web tracking are ongoing processes. They are an integral part of the SEO optimization circle. Here are some clues that can influence the duration of the data evaluation:

• Implementation: Setting up web tracking first requires the integration of a tracking code. The duration can be from a few hours to several days.
• Data measurement: For a valid data situation, sufficient time must elapse to collect sufficient information. Es at least 1 calendar month should elapse to fall back on comparative values.
• The KPIs and analysis methods have a significant impact on the duration of web analytics and tracking. Measurement data on page views and visitor behavior can be generated in the short term. More complex analyses (target group segmentation, pattern recognition in user behavior) require more time and resources.

The duration of data collection and evaluation also depends on web analytics tools. Here we use advanced analytics tools that automate the evaluation and thus save time.