Das Webanalyse Tool etracker bietet mit seinem Analytics-Tool eine Alternative zu Google Analytics beziehungsweise Analytics 360. Basis-Funktionen des Analytics-Tools umfassen das Live-Tracking der Webseite, diverse Auswertungs-Optionen für Besucher-Statistiken und Klickpfad-Analytik. Darüber hinaus bietet das Unternehmen einen weiteren Funktionsumfang, der sich in verschiedenen Paketen buchen lässt (Basic-, Pro-,und Enterprise-Paket). Die gegen Aufpreis erhältlichen Pakete beinhalten unter anderem zusätzliche Features wie App-Analytics, UX-Analytics sowie Rohdatenzugriff. Weitere nützliche Funktionalitäten sind je nach gewähltem Paket Maustracking oder Zufriedenheitsanalysen. Der Funktionsumfang ist groß und geht über den vergleichbarer Tools oft hinaus.</p>
The implementation of the Analytics tool is intuitive. It can be done via specialized plug-ins or manually by adding JavaScript code to the source code of the website.
The functionalities of the data and web analysis differ depending on the version. Basically, tracking records important indicators such as the length of time users spend on the site, the number of visitors, the origin of traffic or user behavior. Thanks to comprehensive statistics, users can track exactly which click paths or movements visitors have performed on the website.
These and other analysis data provide insight into the performance of the website in question. From these insights, potential for improvement can be derived. The data reveals the extent to which the website can still be optimized.
The technical basis of tracking for this analytics tool is its own pixel technology. Here, the tracking pixel required for tracking is not perceived by the visitors. This enables data collection in real time.
Linking with Google services is also possible. For example, the tool can be connected to Google Ads in order to draw conclusions about the performance of certain ad campaigns.
According to its own information, the company works with its tools in compliance with GDPR. A special feature is that the provider ensures that data is neither processed internally nor forwarded to third parties. The company's servers are located exclusively in Germany. According to the company, the data is therefore also stored in Germany. Tracking is cookie-free, another special feature. This means that tracking does not require specific consent in the form of an opt-in.
Zu den grundsätzlich erhobenen Daten der Nutzer des Analytics-Tools speichert das Unternehmen Daten über die Besucher der jeweiligen Webseite. Auch personenbezogene Daten gehören dazu. Dieser Speicherung von Daten können Nutzer allerdings jederzeit widersprechen. Die erhobenen Daten verbleiben den Betreibern der Webseite. Die Auftragsdaten nutzt eTracker Analytics nicht für eigene Zwecke.</p>
In addition to the extensive tracking and web controlling functionality, etracker offers numerous integration options for companies. These make integration into proprietary solutions unproblematic. Numerous plug-ins from the manufacturer are tailored to existing software products. The portfolio also includes manual integration of the software into systems.
Another special feature is in-house web controlling. In-house solutions prevent the need to outsource sensitive data. The company also offers special services such as consulting, data analysis and knowledge transfer. The consultants support commissioning companies either directly or within the framework of seminars. The emphasis is always on combining seamless web controlling with the highest possible level of data protection.
In search engine optimization and web analysis, the analytics tool is particularly important in Europe. The data is stored on German servers under high data protection requirements. In-house storage is also possible. This distinguishes the Analytics tool from Google Analytics, which relies on US servers. Larger companies in particular appreciate the company's higher data protection requirements, as particularly sensitive data can be stored directly in-house. Compared to the competition, this can be an advantage in search engine optimization. The precise real-time analysis of data is an important advantage of etracker Analytics. Only a few alternative solutions offer this.