Google Discover Feed

Google arbeitet mit jedem Update kontinuierlich an der Verbesserung seiner Suchmaschinenergebnisse und der User Experience. Diese Neuerung verändert die Suchmaschinenoptimierung signifikant, indem sie Inhalte basierend auf den Interessen und Suchanfragen der Nutzer personalisiert anzeigt. Für Websitebetreiber und SEO Services ergibt sich dadurch eine neue Möglichkeit, die Sichtbarkeit und den organischen Traffic zu steigern. Ein wenig kennen wir diese Form der Informationsdarstellung bereits durch die Suchmaschine Bing. In diesem Artikel werden wir uns genauer ansehen, was diese Integration bedeutet, wie sie die Suchmaschinenoptimierung beeinflusst und welche Vor- und Nachteile sie für Websitebetreiber mit sich bringt.

The integration of the Discover Feed

The integration of the Google Discover Feed on the Google Overview page is a notable innovation. The Discover Feed is essentially a personalized news and content feed that shows users relevant information, articles, and news based on their search queries and interests. Previously, the Discover Feed was available in a separate app, but now it's integrated directly into the Google Overview page.

This SERPs display allows es users to discover relevant content even faster without leaving the search results page. With Discover Feeds, es is a personalized offering. Users see content that is created based on their search behavior and matches their interests. This creates a strong user engagement with Google's search engine and improves the user experience - without the user having to click from the SERPs to the specific URL. And this is where the impact on SEO shows up.

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How the Google Discover feeds are created

According to its own data, Google generates the Discover Feed based on the following metrics:

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• Activities in all Google products (Organic Search, YouTube videos, interaction with Discover results etc.)
• Site History
• Location settings
• Topics that users follow

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By the way, you can see how Google prioritizes in your own smartphone by checking the following settings

About Send Feedback

> System logs

> Card category

For content es to make it into the Discover view at all, the indexed content must meet Google's content guidelines. Once this stage has been climbed, es has numerous other factors for es to get a URL into the Discover feeds.

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• Mobile friendliness
• High quality and unique images
• Content, search intent and meta data must match
• Publish content according to the E-E-A-T principle on popular topics
• Structured Data
• Updating the contents
• Embed YouTube videos where possible
• Use of Web Stories
• Creating entities related to the keyword usage
• Qualification for the Knowledge Graph Entity

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What does Google Discover Feed mean for search engine optimization?

The integration of the Discover Feed has a significant impact on search engine optimization (SEO). Websites that are included in the Discover Feed can benefit from a significant increase in organic traffic. This is because the feed displays content that matches users' search queries and interests. But es there are other aspects to how the Discover Feed changes SEO.

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• New traffic source: Because Discover displays content that users may like but have not actively searched for, es offers websites an additional way to gain traffic.
• Greater emphasis on evergreen content: Although breaking news and trends are frequently displayed in Discover, evergreen content (content that stays relevant for a long time) is also highlighted. This means that high-quality, timeless content can have a longer lifespan and extended usefulness in Discover.
• Importance of visual content: As Discover uses cards with large images, es is becoming increasingly important to use high-quality images that present the content in an engaging way.
• Personalization: As Discover displays content based on individual user preferences and interests, content segmentation and personalization becomes increasingly relevant. Websites should aim to create diverse content that is relevant to different audiences.
• User Experience (UX) and Mobile Optimization: Since Discover is mainly used on mobile devices, it is essential es that websites are optimized for mobile devices and offer a good UX.
• Engagement metrics become important: Es it is believed that metrics such as page dwell time, click-through rate, and other engagement indicators can contribute to how often a piece of content is viewed in Discover.
• Not just keywords: While traditional SEO is heavily focused on keywords, Discover is more focused on content relevance and quality. This means that content strategies should go beyond pure keyword optimization.

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SEO editors and content specialists must be all the more aware of the content strategy. It also makes sense to analyze the previous behavior flow via web tracking tools and to precisely cluster keywords for organic search.

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Differences between desktop and mobile Google version

Es there are some differences between the desktop and mobile versions of Google Discover. On mobile devices, the feed is displayed on the Google App homepage by default, while on desktop computers it is usually available on the Google homepage or in the Google Chrome browser.

The mobile version of the Discover Feed features a user-friendly swipe function that allows es users to quickly switch between recommended content. On desktops, the feed is usually displayed in a card view.

Google Discover Feed in Germany

In Germany, the Google Discover Feed is already available, but it may not yet be enabled by default for all users. Availability may vary by region and device, but Es is likely to see continued growth in Discover Feed usage in Germany as Google works continuously to provide personalized content for users.

Advantages and disadvantages for website owners

Integrating the Google Discover feed offers website owners several benefits. These include increased visibility, increased user interaction, and potentially more organic traffic. When content appears in the Discover Feed, it can reach a broader audience and increase a website's exposure.

However, es also has drawbacks. Competition for inclusion in the Discover Feed is high, and not all content is included. Website owners must therefore ensure that their content is high-quality, relevant, and user-friendly. In addition, reliance on an external platform such as Discover Feed comes with certain risks, as algorithm changes can affect visibility.

Overall, Google Discover Feed integration is an exciting opportunity for website owners to increase their reach, but requires a strategic approach to content creation and SEO to take full advantage.

Author: fbaer