Google Trends for customized content strategies
Google Trends, more specifically Google Search Trends, refers to the function of the service provided by Google. As an online marketer, you should know the trends within search queries and build on this basis. This is where Google Search Trends is helpful and differs in some factors from well-known Google mechanisms like Analytics, Seach Console and Keyword Planner. In this article you will learn how to integrate Google Trends into your SEO and content strategy and achieve more success and visibility in search engine optimization and Google AdWords this way.
What is Google Trends, how does content strategy based on Google Trends work?
In order to profit from the advantages of Google Trends, the determined values must be read and interpreted correctly. For example, if you use the Google Keyword Planner and Google Search Trends, you will notice enormous differences in the results for individual keywords. Why is this and how can you react to it? The difference results from the calculation modalities and the data used for the calculation. The Keyword Planner and Analytics refer to the average search queries per month and year.
Trends, on the other hand, are random selections based on the current time period, not the past. In terms of your content strategy, the past is of little use, as es is about your future performance and awareness in the present. For this reason alone, Google Trends is an optimal basis to use for your content strategy in terms of keywords and topic discovery. Google AdWords explicitly searches for the keyword you enter. With Google Trends, alternative terms and extensions are included so that the result is more plausible and unambiguous. The data is of immense importance for your content strategy, as it provides you with up-to-the-minute results that are currently relevant to you in Google Search Trends. Unlike AdWords, where the search refers to a specific keyword and only this data is visible in the monitoring, you can achieve a noticeable advantage in search engine optimization with the optimal content strategy based on Google Trends and exclude scattering losses.
Google Trends - positive effects on search engine optimization
What is currently in demand? Which basics are important for your search engine optimization and a top ranking in Google results? Why is content strategy invaluable and puts you in the target audience focus before your competitors? Many questions, simple answer: in all trends, thus also in Google Search Trends, changes are the basis of awareness. While the data evaluation in Analytics, in Keyword Planner and in the classic Search Console is static, it adapts in Google Trends and delivers usable results for you this way. It is worth knowing that es all Google data are relative results. But if you focus on your goal and thus on a point in the future, the importance of the results in Google Trends will become clear to you. Es does not help your search engine optimization if you refer to analyses from the past.
The Google Search Trends are opposite present and thus an orientation with which you really specify your search engine optimization, your content strategy in marketing and the orientation of your website. A direct comparability between Google Trends and Google AdWords results is not possible. In order to use the perfect strategy together with AdWords and content marketing and to plan your keywords perfectly, the Google Trends are an effective and helpful stylistic tool. Here, the keyword combinations are the focus and prove to be a much better orientation than the pure keyword, which is entered by the fewest searchers without additions and combination terms.
Conclusion
Google Trends requires a well-founded interpretation. A mere glance at the curves is not enough to recognize the real added value of the data determination and to draw your conclusions in feasibility for search engine optimization and a valuable content strategy. An overlapping curve that tends to go steeply upwards does not describe the level of search volume in Google Search Trends. It is presented in values from 0 to 100, with the number 100 achieved representing the best performance. All results from Google Trends are applicable in your content strategy, as well as in AdWords marketing and for your SEO in keyword selection.
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