The click through rate (CTR) is one of the most important key performance indicators in SEO. The value measures the number of a specific user group who click on a specific link compared to the total number of users who have seen a URL, an ad or an email. A high CTR indicates effective keywords and engaging content that attracts the attention of the target group. It is measured using web analysis tools such as Google Analytics, eTracker, Matomo or other web analysis tools. For online marketing managers in particular, the click through rate provides valuable insights to optimize strategies for increasing visibility and improving the user experience.
Search engine operators use the click-through rate (CTR) as an indication of the quality of websites. The more intensively users engage with the website - by generating micro conversions, for example - is an important ranking signal. A higher CTR shows that a search result is relevant and appeals to users. This indicates high content quality along the search intent, appealing meta tags and usability.