With the AI chatbot Bard, Google presents its answer to the chatbot ChatGPT, which the start-up OpenAI and its investor Microsoft introduced to the market at the end of 2022. The name Bard refers to the English word "bard" or "poet". To go with it:: The AI chatbot Bard creates texts and conducts human-like dialogues. However, es still has significant limitations in terms of usability. However, it is already clear that Google's Bard AI will have a significant impact on search engine optimization (SEO).
Basically, Bard represents a text robot. Like ChatGPT, Google's AI chatbot Bard is based on a "Large Language Model" (LLM). Such programs are capable of learning language structures. By design, they also predict the most likely next word in a sentence.
Users formulate their questions or requests in a search field. With the help of Bard, data can be analyzed, computer codes can be written, and texts of various kinds can be created on command. The range of text options here extends from classic advice and blog articles to poems and essays to technical and journalistic articles.
Tables can also be created. In addition, the Google AI Bard is trained to evaluate very large amounts of data according to the respective specifications. To prevent or at least significantly reduce the so-called "hallucination" of language models, Google uses training methods such as RLHF (stands for: Reinforcement Learning from Human Feedback).
The application possibilities are still limited. The Google Bard AI currently only communicates with humans in English, Korean and Japanese. However, according to Google, more languages will be implemented in the future. In this respect, the multilingual ChatGPT offers more. However, the AI application from OpenAI can only access data until 2021.
In contrast, Google's Bard AI processes actual data, since it directly accesses the Internet for queries. This is only possible with ChatGPT via plugins. The prerequisite for this is a paid subscription to the Pro version. In addition, Bard sometimes indicates the sources for texts and answers. ChatGPT does without this completely.
Especially since the AI of Google Bard is continuously improved, there will be many possible applications in the future. The focus is particularly on possible applications in marketing and especially in SEO. For example, the AI chatbot Bard can improve the efficiency and accuracy of keyword analyses , facilitate the creation of content and contribute to website optimization.
Because Bard analyzes and processes very large amounts of data, marketers can better identify particularly high-performing keywords. In addition, the AI ensures structured data and schema markups. Taken together, this provides an excellent basis for implementing content optimization and improving the visibility of online presences and search engine rankings. Thanks to AI, online marketing agencies can significantly improve and, above all, accelerate their SEO service.
Google Bard AI will also have an increasing influence on voice search and localized search engine optimization. In the context of Local SEO, for example, locally operating companies can use Bard to create particularly relevant content for individual local target groups. However, the influence of Google's Bard AI on Google search will be particularly significant. This in turn is directly related to efficient search engine optimization.
These are the most important aspects in this regard: