Keyword clustering is the process of grouping similar keywords together. This is based on keyword relevance and search intent. Keyword clusters are used to enable structured and organized keyword analysis and optimization. The findings from keyword clustering are the basis for assigning search terms to the customer journey.
Why doesn't SEO work without keyword clusters?
Keyword clusters are important for SEO because they enable the following:
- Better content strategy: by grouping similar keywords, a comprehensive content strategy can be developed that addresses user needs and improves search engine visibility.
- Improve search intent analysis: Keyword clusters help better understand users' search intent and deliver appropriate content that meets their needs.
- Classification of keyword types: By forming keyword clusters, different keyword types such as informational, navigational and transactional keywords can be identified. This enables targeted optimization of content to address users at different stages of the buying process.