Meta tags are HTML elements that provide essential information about the content of a URL. They are composed of the Meta Title and the Meta Description. In the early days of search engines, meta keywords were also part of the meta tags. Nowadays, meta keywords no longer play a role and do not need to be optimized.
The meta tags appear for the visitor, for example, in the SERPs, i.e. the Google overview page. This makes them the first touchpoint between the company's website and the user in the organic search channel. The wording of the meta titles and descriptions should therefore encourage the user to click.
The meta tag is also of great importance for search engines. Because with the help of the meta data the indexing of URLs in search engine databases happens. Only if the right keywords are entered in the meta tags, the appropriate search result can be displayed by the search engine. The optimization of meta tags is therefore one of the essential SEO services in every online marketing agency.