SEO traffic refers to the organic or natural traffic that comes to a website through search engines such as Google, Bing or other search engines. Unlike for paid results, SEO traffic is generated from the unpaid search results and is the result of successful search engine optimization (SEO) - onpage and offpage. The analysis and evaluation of clicks, traffic, conversion and bounce rate is crucial for all SEO measures.
- Clicks: Clicks represent the number of users who clicked on a search result and reached the website.
- Traffic: Traffic is the total number of visitors to a website, which can come from a variety of sources, including organic search results, social media, referrals, and direct access.
- Conversion: Conversion refers to the action a user takes on a web page that is in line with the company's goals. This can be a purchase, registration, download, or any other desired action.
- Bounce Rate: The bounce rate indicates how many users leave the website after viewing a single page without further interaction. A low bounce rate indicates that users are staying on the website and possibly converting.
Which SEO strategy improves SEO traffic?
In SEO, it is not the amount of traffic that is important, but above all the relevant traffic from the organic search results. Because only relevant traffic leads to conversion and ultimately to the desired results. This is recognizable, for example, through the analysis of impressions, click rates and bounce rates.
- Keyword optimization: The targeted optimization of keywords in content, meta tags and headlines can increase the relevance for search queries.
- High-quality content: Creating high-quality, informative, and engaging content attracts users and increases the likelihood of conversions.
- Technical SEO: Improving the technical aspects of a website, such as load times, mobile optimization and structured data, can improve visibility in search results.
- Backlink building: Building high-quality backlinks from trusted sources can increase search engine rankings and drive traffic. This is ideally done by encouraging guest articles in trade publications or link collaborations.
Insgesamt ist der Fokus auf relevanten SEO Traffic entscheidend, da er letztendlich zu mehr Conversions und Geschäftserfolg führt. SEO-Strategien, die auf die Steigerung der Relevanz und Qualität des Traffics abzielen, sind daher von großer Bedeutung für den Erfolg in der organischen Suche.