Yandex

The search engine Yandex is the number one search engine in Russia and other CIS countries with a market share of over 60%. In comparison, es to Google (> 90%) and Bing gives correlations and differences to Yandex.

• Crawling: Yandex uses web crawlers to crawl web pages and collect data, similar to other search engines.
• Rendering: Yandex takes JavaScript and CSS content into account when rendering web pages for search results.
• Indexing: Yandex creates its own index of collected information to provide relevant search results.

The SEO relevance of Yandex is especially important in the CIS countries, where it has a strong presence. Optimization for Yandex requires specific knowledge, as its algorithm may differ from that of other search engines. Moreover, es is helpful if you know a language with Cyrillic script. This is because most of the content in Yandex is not written in Latin script.

Significant differences between Yandex, Bing and Google

• Regional presence: Yandex is most popular in Russia and the CIS countries, while Bing and Google dominate globally.
• Algorithm: Each search engine has its own ranking algorithm that affects the placement of web pages in search results.

Der Yandex-Leak vom Januar 2023 bot Insights in die Yandex Rankingmetriken. Es gibt 217 aktive statische, 222 aktive dynamische und 5 nicht klassifizierte Faktoren. Nutzerdaten wie Verweildauer (RF 1794), CTR und Backlinks beeinflussen das Ranking. Im Content-Bereich sind Keywords und das Dokumentenalter wichtige Faktoren. Dokumentenalter basiert auf dem Datum auf der Seite (RF 345) und der URL (RF 41). Fresh Content und UX-Optimierung sind ebenfalls entscheidend. Im Technical SEO-Bereich wird der "Hostspeed" nicht berücksichtigt (RF 1692), jedoch Seiten mit Statuscode 404. Eine vollständige Auflistung der kompletten Yandex Daten war auf BreachForums geleakt worden.

Conclusion: Essentially, the ranking factors of the search engines Bing, Google and Yandex do not differ.

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