The customer journey concept outlines all the touchpoints and processes that customers complete with the company. The primary goal here is es to strengthen the bond between customer and company. Meanwhile, the customer journey shows online and offline contact points of different buyer personas. In Organic Search, a customer journey concept is important to better understand the needs and behaviors of customers and create relevant content that meets the requirements at each stage of the customer journey.
Many online disciplines work together to create the customer journey concept. Search engine optimization works across the entire customer journey and the marketing funnel. SEO is particularly important for the awareness phases, as it converts interested parties through specific search queries.
Successful companies want to understand the needs, expectations and behaviors of their customers. A website represents a communication offer that is accessed by users in different ways. Be it es via social media, search engine marketing or quite classically via direct search. To understand the journey, companies need a customer journey. This guarantees long-term, intensive customer loyalty.
By creating and analyzing the customer journey, companies can develop targeted measures to strengthen customer loyalty. These measures increase sales and optimize the customer experience. Personalized and relevant content can be effectively developed for marketing and sales strategies thanks to the customer journey.
We have created a wide variety of customer journey concepts since 2015. Some were created within a few hours, others took a little longer. In an initial meeting, we clarify which touchpoints you currently occupy and which SEO touchpoints can be optimized. Furthermore, we look for topics and content gaps so that you can continue to expand your online presence.
During the first meeting, we show you the most important potentials, how your current customer journey is structured. Often, we already work out ideas in the first meeting which touchpoints need to be strengthened from an SEO point of view. We provide you with the results of the conversation free of charge.
The cost of a customer journey concept varies depending on the scope and complexity of the website. The total cost of creation depends on the number of hours required and the objective.
Nobody is perfect. We can create a customer journey concept even if not all information is available at the beginning.
The cost of a customer journey concept varies depending on the scope and complexity of the website. The total cost of creation depends on the number of hours required and the objective.
The cost of a customer journey concept varies depending on the scope and complexity of the website. The total cost of creation depends on the number of hours required and the objective.