rankingfusions SEO Blog

What is SEO? In the digital age, the search for certain keywords is increasingly aligned with the algorithms of search engines, such as Google or Bing. The term SEO (Search Engine Optimization) comes from the English language and means something like "search engine optimization". es refers to measures (technical/content-related) that help a website to occupy the highest possible position in the search rankings of a search engine operator such as Google or Bing.

It is still often underestimated, but it plays a significant role in search engine optimization: the user experience (UX). Google focuses on how user-friendly websites are designed with a specific ranking factor. Why SEO and UX go hand in hand in the long term, at the latest now, is what we would like to highlight in this article. Because the Google Core Web Vitals Update in May 2021 takes this topic under the microscope, among other things.

Wouldn't es be nice if a content management system took the website optimization work off your hands? To create an SEO-friendly website, content and technical aspects must be taken into account. Here we present - after purely arbitrary selection - some CMS tools, with the focus on search engine optimization.

With the introduction of the Search Console URL Inspection API (interface), Google is (finally) responding to the countless calls for an alternative data extraction from properties (websites/projects) available in Search Console. Now webmasters, SEOs and programmers have the possibility to obtain the data externally, for example to evaluate them separately or to read them into external programs for further data analysis.

In the age of search engine optimization, anyone who wants to bring their services, products and information to the right target group likes to focus on textual criteria. In the SEO analysis it becomes clear: For the website ranking, especially in relaunches, the worst mistakes lurk in completely different places, namely the redirects and the associated server status messages.

Anyone who talks to agencies and website operators about the subject of link building gives rise to extensive and controversial discussions. One side is skeptical about the targeted purchase of links, categorically rejects this practice. After all, Google, as the most important search engine in the German-speaking world, speaks out negatively and even punishes. Here, according to Google, the competition is distorted. Nevertheless, sensible external links are welcomed, as they represent a certain added value for the user. The other side of the discussion sees link building as an important instrument for permanently stabilizing and increasing rankings. Here, link building is a natural part of online marketing activities and tips the scales.

The weekly SEO monitoring often shows the same picture for B2B websites: The SEO metrics for desktop are passable, the keyword ranking for mobile moderate. What online marketing managers observe here is not alarming, but may have something to do with user distribution. Different ranking values can be explained by search intent, among other things. Here you can read what other reasons the deviation may have.

Google Trends, more specifically Google Search Trends, refers to the function of the service provided by Google. As an online marketer, you should know the trends within search queries and build on this basis. This is where Google Search Trends is helpful and differs in some factors from well-known Google mechanisms like Analytics, Seach Console and Keyword Planner. In this article you will learn how to integrate Google Trends into your SEO and content strategy and achieve more success and visibility in search engine optimization and Google AdWords this way.

Google has a variety of updates in store for search engine optimizers in the summer of 2021. The latest innovation is the Google Spam Update in June 2021.

According to the company, es receives trillions of search queries in about 150 languages every day. Updates are essential for their safe and efficient processing. The improvements are developed by professional experts according to the current challenges and integrated into the search function. This article summarizes the special features of the Google Spam Update 2021, what this brings to the user and what this means - especially in terms of SEO - for the website operator.

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